It might feel a little strange at first to outsource an executive-level position. And in fact, there are certain positions that you should be wary of handing off. For example, you want someone deeply familiar with your business's ins and outs to handle the financials, so a fractional CFO is probably not the best idea for most companies.
But marketing is different.
Why? Because the basic principles of all marketing are the same, no matter what you are selling. This is why Golden Octopillar can work with all different types of clients. Marketing is just marketing.
Hiring a fractional CMO is not going to lower the quality of your marketing at all. In fact, getting an outside set of eyes on your strategies can be the secret to pushing through any problems.
The fact that we have different types of clients allows us to have working examples from multiple industries, and we have the tools to deal with any problem.
A rising tide lifts all boats.